Jackfroot is a digital media & entertainment company with an online destination that aims to showcase the stories, skills, and talents of Asian people in America and beyond. We are committed to build a growing audience and online community of users worldwide to be able to access our database of news and content. Here, you’ll find a collection of various news stories, videos, interviews and more.

Our Mission

Here in America, Asian Americans lack the right exposure and proper representation in mainstream media. What started as a passion project by a group of friends, has grown to become a voice for the community.

Our mission is to push diversity forward through the power of sharing and storytelling. Our goal is to connect, educate, and inspire people while providing a platform with purpose that shares unique untold stories from around the world.

Jackfroot is committed to showcasing various talents of Asian people, cultures, & backgrounds in hopes of uniting different cultures and communities together as one unified voice.

Why the Name Jackfroot?

Throughout the world, there are dozens of fruits that are commonly recognized and consumed more than others. Some of the more popular fruits are apples, oranges, strawberries and bananas.

The jackfruit is a fruit which is native to parts of Southern and Southeast Asia. Large and prickly, it is a rare fruit that’s not regularly eaten or tasted by society. We wanted to use a fruit that symbolized and represented the fact that Asian Americans are rarely exposed in mainstream entertainment and media here in the United States.

All Asian Americans are deeply rooted with their background and culture that date back to their original countries. We added a twist to the name by combining the words ‘Jackfruit‘ and ‘Root‘ to become Jackfroot.

And that’s the story of how the name Jackfroot was born.

Have a question, comment, or suggestion for us? Feel free to contact us here.