(Los Angeles, CA – March 15, 2011) 454 Life Entertainment, an independent film & music label based in San Jose, California, has signed an exclusive 1 year distribution and marketing deal with Dawn Raid / Universal Music for New Zealand & Australia. The new deal includes the release of the album “As Real As It Gets†anchored by Samoan rapper “Drew Deezy†a
nd respected Vietnamese MC “THAI†with additional rights to upcoming solo albums and feature films starring 454 Life artists.
Born and bred in the San Francisco Bay area but internationally known, 454 Life Entertainment started by executive producing the feature film, “The Chosen One†with Rob Schnieder (Deuce Bigalow, The Water Boy), before expanding their company to incorporate an urban music and publishing division headed by Executive Producer Chris Luu.
Success starts with a great team, and the 454 Life roster is made up of flagship artists Drew Deezy, Thai, Nump Trump and IZ with production by Bay Area legend Traxamillion. “As Real As It Gets,†the debut album from the label features intoxicating street anthems and club ready bangers that have created a ground swell of attention online, culminating in over 10 million combined views of 454 life videos on YouTube.
“454 Life have established themselves quickly in the urban Polynesian market in California and have a complimentary roster of artists that would fit right at home in New Zealand & Australia. The quality of their music is world class, and the licensing and sync opportunities from the film division will help both 454 Life and Dawn Raid artists into exciting new mainstream opportunities.â€
– Andy Murnane, CEO of Dawn Raid Entertainment
“In today’s evolving media environment, we need to partner with people that understand the 454 Life movement and represent similar values and enthusiasm for the music. Dawn Raid is proven in the international field and has a strong team of people to help push 454 in these territories. We look forward to touring ‘Down Under’ in the near future.â€
– Chris Luu, CEO of 454 Life
With momentum on their side, an ever growing fan base and guest appearances from platinum US artists E-40, Glasses Malone (Cash Money), Freeway, Nipsey Hustle, Dem Hoodstarz, and Bobby Valentino, the 454 Life movement is one to watch in 2011!
