Watch A Day in the Life of Randall Pich, CEO of Live Fit Apparel

Press play to watch what it’s like to be in the shoes of Randall Pich for a day.

Randall Pich is a Cambodian self made entrepreneur and the CEO and founder of Live Fit. Apparel, a fitness apparel brand that is now recognized worldwide and is projected at doing sales of about $8 million a year annually.

In his early high school days, Randall was into graphic designing, which led him down a path working with a handful of different brands and companies. His hobbies included skateboarding, hanging out with friends, and designing for other clothing brands and even small brands he started.

During that time, he was young and didn’t see the potential building his own business. Instead, he decided to attend college after high school whereas some of his friends went on to pursue clothing lines that had became successful and made millions.

During his time at Long Beach State as a full-time student, Randall worked as a personal trainer and owned a T-shirt store with his friend Bruce. He was always into fitness and personal training so that became a part of his everyday lifestyle.

randall pich ceo live fit apparel fitness

During that time, Randall had already competed in a few bodybuilding shows and physique competitions building a reputation for himself. While he was a working as a personal trainer, Randall created ‘Live Fit.’ clothing and made it exclusively for his fitness clients.

With hard work and dedication, Randall has built a true fitness and lifestyle brand that he’s always been living, a brand dedicated to fitness, skateboarding, surfing, etc. Live Fit. Apparel is now one of the most recognized fitness apparel brands and an industry leader that has paved the way for others around the world to be inspired by.

Check them out at

A soft, durable, and premium blend the Viscose tank is one of our most versatile cutoffs. Shown here in both color-ways ⚪️⚫️

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Had the pleasure of shooting with @__jazzyfit rockin’ the new @live_fit_apparel outline crop.

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@crystaltwinston // #LVFT Shaka towel. #TEAMLVFT #livefit #beach #shaka

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