The good guys over at Complex recently started a new series titled Blueprint. It tells the story of game changing people.

At the crossroad of inspiration, drive and genius sit the visionaries. In “The Blueprint,” Complex Chief Content Officer Noah Callahan-Bever sits down with today’s most impactful Creative Directors, Inventors, Designers, Executives and Artists for a exploration of the key moves they made to realize their career and their impact on the culture.

In episode 2 of season 1, they feature The Hundreds’ founder Bobby Hundreds and how he built the streetwear label from a concept to a final product known all around the world.

“We’re not a tshirt brand. This isn’t tshirts. This is stories. This is content and culture and community. The tshirt is just merch.”

Listen and learn as Bobby talks about his love for music and culture and how he channeled that into the one for the world’s most iconic streetwear brands – The Hundreds.

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